alana cassidy

from flawless base to blush, bronzer, and neutral eyeshadows, these are my favorite beauty essentials that i actually use and love. every product has been tried, tested, and truly delivers for an effortless, polished look.

these are the products that actually transformed my skin — cleared my acne, kept my routine simple, and left my skin healthy and radiant. from cleansers to creams, these are the essentials i use daily and trust for soft, glowy skin.

a curated collection of my go-to natural haircare favorites ✨ from wash day must-haves to styling staples and protective pieces. everything here is about healthy curls, coils, and edges — made for us, by us 💕.

fragrances that turn heads and make every day feel special. from fresh and flirty to warm and cozy, these scents are my tried-and-true favorites that leave a lasting impression wherever i go ✨

curated beauty, wellness, and skincare picks from target—effortless, everyday essentials that elevate your routine.

a guide to simple, stylish essentials that make every room feel elevated. sleek, functional, and chic pieces chosen for thoughtful design and effortless style. only the essentials that matter — small upgrades that instantly transform your space without clutter

everything you need for the perfect cup, every time — from coffee machines and loose leaf teas to mugs, frothers, and the little extras that make brewing at home effortless and enjoyable.

my favorite bins, baskets, and organizers that combine function and design—perfect for closets, bathrooms, or office spaces.

curated staples for the grad school grind. clean, comfortable, and versatile pieces that move with you from class to coffee runs. easy fits that keep you looking sharp without overthinking it.

my go-to pieces for looking put-together without overthinking—neutral layers and versatile staples that move effortlessly from coffee runs to nights out. perfect for anyone who wants style that’s simple, practical, and low-stress

the setup that keeps me grounded through long work sessions and new ideas. clean design, practical tools, and a few aesthetic must-haves that make every project feel intentional.

as a grad student, most of my time is split between classes and exploring all the amazing food durham has to offer! over time, i’ve found a few go-to spots that never disappoint — whether it’s grabbing coffee between lectures, going to brunch with friends on the weekend 🥞, or treating myself to a nice dinner after a long week 🍷. here are some of my favorite places around downtown — the ones that make durham feel a little more like home 💛.

need a break from class? 📚 want to get moving, try something new, or just have fun around town? 🌿💪🎨 this list has my favorite durham spots for everything from parks and hikes, to pilates and saunas, to pottery and candle-making workshops. basically, all the ways i like to get out and actually do stuff in the bull city.

these are the little things that keep me energized and balanced through long grad school days—comfy activewear, cozy self-care essentials, and wellness tools that help me stay focused, refreshed, and ready to tackle anything. perfect for anyone juggling school, work, or just life in general.

these are some of my favorite books for personal growth, wellness, and understanding relationships 🌿💛. from building better habits and finding focus to exploring love languages and relationship styles, these reads have helped me think more clearly, grow intentionally, and connect more deeply with myself and others.