Makeup enhances your natural beauty. I remember putting on my first foundation at 20 and fell in love it. Here are my favorites now in my 30s.

As someone who used to find makeup super intimidating, these are the products that made everything feel easier. They’re my reliable go-tos, that I know will always guarantee me a glowy and flawless look :) !!

Lip Gloss is what I use when I'm getting serious about my look. I love the choices that are out there for lip glosses today, but sometimes it can get a bit overwhelming. I have created a list of some of my all-time favorite lip glosses that give you the best shine payoff. Some of these are one the more pricey side and some of them are a super great value for the dollar. But all of them are wonderful glosses in my opinion. Hope you enjoy.

My go-to makeup for easy, natural, everyday looks

I tested over 20 formulas to find these. No more midday fading, no awkward ring-around-the-lip. These are the only lipsticks I trust for a 12-hour day where my lip color looks just as good at 6 PM as it did at 8 AM. Seriously life-changing.

These are all the products that help keep my super long hair (untreated) hydrated, moisturized, knot-free, and gorgeous! Most of these I've used for years so I don't typically go for the "next big thing" and I prefer drugstore.

This is my favourite perfume over £100. Some of them hold sentimental value for me. I know it's just smelly water, but I'll probably rake them out for a sniff and polish when I old and grey. Whats your thing?

Affordable makeup that makes you look hydrated with less lines and creases!

I have fine 3A/3B curls. These are the things that have worked best for me!

I've tried everything from affordable skincare staples to luxury treatments, and these are the products that have truly earned a permanent place in my routine. Everything here is something I personally use, have repurchased, or would happily buy again. From clearing breakouts and smoothing texture to brightening, hydrating, and keeping my skin barrier happy, these are the skincare products I genuinely swear by and recommend to friends.

These are the products I’ve tried recently and actually kept using. Some skincare wins, hair care staples, and a few random things I didn’t expect to love but totally do.

All things shower related to keep you clean, smooth, and smelling amazing!

Things that have actually worked on stubborn skin! I have tried so many different products, and these are some of my favorites. It doesn't have to be expensive to work! I think skincare can be fun, but simple at the same time and these products help with that.

I've been doing my own home gel-x nails for about 2 years and here is everything I use! My nails last me almost 3 weeks when I use these. All from amazon :)

All natural fragrance and fragrance free products I've found so far since purging all my beauty products!

Makeup that will last all day and staples you need in your wardrobe for the office

A lil list of my faves for getting ready/ applying makeup for a night out. Minus the getting ready part, I’ve got my makeup routine down to a science of being able to apply it in the car (passenger-side of course).

a curated holiday gift guide featuring my favorite makeup, skincare, hair, and fashion finds 💗💗

All my Go To's for Professional Haircare!

The best products I've tried that haven't irritated my skin and still look good using!

NOTE: My hair had a nanoplasty treatment since March 2025 .There are products here that are recommended for mantaining my nanoplasty and also products I recommend for when my hair is in it's curly natural state. Read through the notes for more info. I’ve tried so many products over the years for my big, thick and curly Tongan hair! These are the ones I keep coming back to. From everyday basics to treatments that actually make a difference, this list is full of the hair care staples that keep my routine simple but effective. Think of it as my personal lineup of go-tos — easy, reliable, and worth the hype. I’ll keep adding new finds as I test them out.

As a college girl and competition cheerleader, I frequently need a full face of makeup. I've tested HUNDREDS of products and made this list so you don't have to! These are my top beauty products from Sephora and Ulta for affordable but high-quality makeup!

The ultimate summer products that will make you look like you just got back from the beach! The best part? This makeup look can be done in less than 15 minutes!

My favorite perfumes, all in one place. These are the ones I reach for when I want to smell sweet, feminine, clean, cozy, or just ridiculously good. There are a few in here that I never stop getting compliments on, plus some underrated finds that deserve way more attention. If you’re perfume-obsessed like me, you’ll definitely want to look through this one.

I love a great deal I don't know about you, But a great deal is even better when you can afford even more great deals. I love makeup items that can do lots of things. A blush palette that can be used for eyes lips and more yes please. a palatte that can. make a light a fresh look to a smokey and dramtic look. yes yes yes. all the things, and more at an unbeatable price.

Turning 40+ has never felt so fresh—my go‑to cleanser, the peptide lip boost from Rhode Skin, and the soothing Vanicream Daily Facial Moisturizer keep my skin balanced. I also love the lightweight Diaz ST7 Super Serum Skin Tint for a natural glow that lasts all day. Save this list or drop a comment if you’ve tried any of these beauties! 😊

Beauty items for aging skin and finicky nails.

Everyday beauty must-haves I actually use and repurchase. Easy, reliable products for daily skincare, makeup, and self-care — nothing trendy, just what works.

Being a busy mom is no easy task. From school, work, and raising the little ones, there's really not enough time to ourselves. These lists speak from my personal experiences balancing everyday tasks and working towards a brighter future. And sometimes I just want a moment to feel good about myself. So, this list if quick, easy, and full of feel good products you might love too!

These are the exact 17 products that ShelbyAnn uses in her viral drugstore makeup routine video on Tik Tok. I included the shades she uses too. You can't go wrong with any of these products. Not only are they inexpensive, but they work great. I've gotten so many compliments when I did this makeup routine! See how I used them here: tiktok.com/@aliciaeveryday/video/7545864599132769567

Hygiene things I use weekly. My version of self care that’s not over engineered

My absolute favourite 8 beauty products to achieve a natural and radiant look without breaking the bank

Affordable makeup that performs way better than the price. These are my go-to Sheglam products I genuinely use, love, and recommend—perfect for everyday glam without breaking the bank.

As I begin my 4th decade of life, I am on a mission to take care of my body and skin to the best of my ability. This list is for things that I have found that are great for this stage of my life or things that I am anxious to try. Skincare, health, beauty, fashion…this list has it all!

I’ve spent years learning how to work with my sensitive skin. Here are the products that it gets along with the best 🫶🏽

Everyone has a few skincare staples that they love. Below are make up remover, cleansers, toners, moisturizers and masks that I emptied and re-buy often

All the beauty products I genuinely use and love! From my signature gourmand perfumes to hair care and skin care staples, everything here is a personal favorite 💕

My tried and true curly hair routine for Type 3 curls. These are the products I use for moisture, definition, and frizz control to keep my curls soft, defined, and healthy.

Products release of 2026 that I have tried and love using

This is my weekly “everything shower” product list! Some of these products have been on my rotation for a long time and other are new - so far they are all amazing!

Gorgeous and long-lasting manicures for a fraction of the cost and time of going to the salon. My favorite press-on nails, manicure tools, and nail health products.

With having blonde hair all that bleach can really damage your hair if you don't take care of it! These products tremendously have helped my hair from being damaged to feeling so healthy and shiny! I can't go without these products!

I prioritize smelling good so here are some of my fav perfumes, sprays and all things to smell yummy 🤤

My after shower essentials that will have you smooth, moisturized and smelling delicious all day long!!

I have sensitive skin but these recs have my stamp of approval!

As a model I'm constantly coming across new makeup products that are being used on sets, here's a sneak peek ✨

I've been chasing that warm gold glow and these three gems have become my go‑to: Power Grip Primer for flawless grip, Maybelline’s Liquid Foundation for a seamless satin finish, and Milani’s Baked Blush that adds a buttery sheen. They layer beautifully and keep my skin radiant all day ✨. Save this list or let me know your favorite shade in the comments!

a collection of my makeup favourites for mystical looks

My essentials for a GOOD pedicure! With sandal season coming up, you need to start taking care of your feet now!

My perfected go-to makeup routine that makes me look and feel my absolute best, perfect if you want a glowy, clean girl makeup routine

Celebrate beauty and diversity with this curated list of Black-owned cosmetic brands, from Beyoncé to Rihanna, available at Ulta. From bold lipsticks to flawless foundations, support innovation and excellence in beauty—while looking your best.

Everything you need to keep your nails looking like you got them done at a salon at home!

This list is for anyone looking for the best budget friendly beauty products for those of us over 40.

Whether traveling on the go or running errands locally, these are my must-have essentials. They're small in size but big in impact and perfect for packing should a flight be on the horizon— making a seamless transition to keeping up my skincare routine wherever I am. And with a five-minute makeup set, I can be ready and out the door in no time. If you have kids like me, you know the value of making the most of five minutes when you're reading them and yourself.

Here's my top picks for beauty for the Nordstrom Anniversary sale this year! Sale is open to the public on July 18th, so save these items to your wishlist as things sell out very quickly!

your curated lineup of everyday essentials for fresh, effortless, your-skin-but-better beauty. light layers, soft textures, and barely-there glam—this is everything you need to look naturally polished without trying too hard.

Affordable and practical gift ideas to add to your list or use as presents for others! I am 25 and this is my personal list - will be updated weekly

I don’t get to wear makeup often but when I do I want high quality that can last all day.

The most delicious scents, for any occasion. From fresh scents to gourmand scents

My go-to beauty finds for mature skin. If fine lines, dryness, or dark spots are starting to show up uninvited, these products truly deliver. They’re mostly budget-friendly, and I’ve seen a real difference in my 50+ skin since adding them to my skin and makeup routine—because I’ve earned every laugh line, but I don’t need the rest announcing themselves.

I’ve gone through years of bleaching and losing my wave pattern in my hair to discover these products and how ESSENTIAL they have been to my growth. Everything on this list is a constant repurchase for me! I also force a lot of claw clip and natural hair days and usually reserve heat for the weekends. Hair wash days are three times a week for me and while some may find that gross I find dried out hair and dandruff gross !!

I have used sooo many foundations on so many different skin types ! I’m going to list high end and drugstore

if you're looking for some last minute self care gifts, here's a list of my favorites right now! i have had alot of time to test out a bunch of products because i'm in my third trimester and really just relaxing at home! happy holidays, i hope this gives you some inspo~

We also call this “mom on a budget”. There are a lot of days I cannot squeeze in going to a salon as often as I like so I bring the salon to my home.

A collection of my favorite holiday picks—from practical must-haves to small luxuries. Whether you’re shopping for someone else or yourself, here’s everything I’m loving this Christmas

These are my go to products that I can always rely on. Whenever I have a special night out, these are the ones that I am going to reach for. They just always give me that polished look!

Wanna look like a baddie but on a budget? These drugstore makeup products work just as good, if not better than the originals. Get a full face that will make you look like a million bucks, without breaking the bank. All products are from Ulta so you only have to deal with one cart :)

My holy grail sustainable,low-waste and zero-waste skincare and beauty products.I included the products in my everyday routine as well as special occasions makeup

A mix of makeup and skincare I actually use regularly - nothing trendy, just what works for me :)

My five minute makeup look! a range of high and low items. 💓

as a dark-skinned woman, finding cosmetics that match us and make us feel beautiful can be a challenge. as a lover of all things beauty and fashion, i've curated a list of items that have helped me feel beautiful in my own skin for you, in hopes it will help you do the same. ‪‪❤︎‬ check out the links in my bio and reach out for any questions or business inquiries you may have!

Looking to do a bright under-eye? I’ve got you! As a UK girlie, I live for a bright under-eye as it gives high contrast to the rest of my face and elevates the look. Here is a perfected recommendation list that I have tested and frequently use on myself 🩷

These makeup products work for everyone, however the colors and shades are great for those in the cool summer color palette!

My favorite hair products that has kept my hair super smooth and looking good and healthy😊

I have sensitive eyes, skin, gums, and fine hair, so need to be careful which products to use, and where I go for their care. Here is what works for me. For make up, I only tend to wear it if I’m doing a poetry reading or photo shoot (www.anajohnsonauthor.com).

All of my die hard makeup products, the ones I always reach for and can’t go without. These are my tried and true staples for face, eyes, and lips!

Make up that won’t slide off immediately or make you feel like you can fry chicken off of your skin.

My skin type: Normal to Combination Skin A consistent skin care routine is essential to keep your skin looking strong and healthy but, it’s totally normal to start with just a few skincare basics. Most people gradually build their collection over time as they learn what works for their skin. You don’t need a perfect routine to begin. Start small, stay consistent, and build from there—that’s what I did. Note: All the products listed are products I have used or currently am using. Remember to use products for your skin-type.

If you want a natural, glowy look that doesn't feel like a million lbs of makeup on your face, this list is for you!

I used to struggle with skin breakouts, but these skincare essentials changed everything.

My investment skincare for my 29 year old combination skin, morning and night. Many sensitive skin options.

These are things I am putting on my 2025 Christmas list as a stay at home college freshman!

Pale skin. Dry skin. Zero interest in cakey makeup. These are my tried-and-true beauty favorites that actually work for me.

Motherhood can be beautiful, and exhausting. This list is filled with simple, affordable ways to care for yourself right at home. Each item helps you unwind, recharge, and feel a little more like you again, even on a busy day.

Products that work on sensitive skin; especially eczema and rosacea prone skin! A list of skincare that's helped my throughout my skin journey. For reference, I have combination, acne prone skin with rosacea. From Western beauty products to K-Beauty, there's bound to be a rec that works for you. If one product doesn't stand out to you. make sure to look into the brand itself! They have an incredible range of options that I couldn't include here.

Postpartum was rough on my hair and these products helped with my hair care routine to grow out my hair.

My busy schedule must haves for my hair from tools to products! I flex between wash and no wash days so the list covers all the things to have good hair every day! I love great products that do the job and tools that make it simple and limit damage to my hair. These are my tried and true some for years and Divi products in the last year have made me convert for my postpartum hair growth!

Hair tools I personally love and use from Target.

Affordable makeup routine to look & feel your very best without breaking the bank 💅🏻 All things can be found at Ulta, Walmart or your local drugstore!

this is a mix of affordable finds and a few " okay fine, it's worth it" splurges

This list is all about the products that turn my everyday shower into a mini self-care ritual. From luxe body washes to nourishing body oils and hydrating lotions, these are my go-to picks for feeling refreshed, pampered, and ready to take on the day. Whether you’re looking to elevate your routine, add a touch of spa vibes at home, or just discover new favorites, these shower staples are the ones I truly can’t live without

these items are literally PERFECT if ur looking to try a bronzy makeup look! - coming from someone who loves bronzer and has a lot

Who doesn't wanna be summertime fine?! Just because it's hot outside doesn't mean we can't be cute! Whether you’re turning heads on date night or making waves at the pool, I’ve got your glam locked and loaded with these picked. My tried and trues plus some new favs, all for you!

My skin has change so much in the last 5 years. Makeup tends to settle into my fine lines and pores. These are products I use daily to make my makeup last all day.

if you love the perfumes at sephora but your bank account doesn't, this is a huge list of those perfumes but hundreds of dollars cheaper

These recs on based on my personal preferences for light pink, pink and coral blushes

Now more than ever, it’s important for Canadians to buy from local and domestic brands. Let’s support Canadian companies, stimulate the economy, keep our money here, and protect local jobs! Here is a list of Canadian skincare, haircare, bodycare and beauty brands to try! Affiliate links. I may earn a small commission from qualifying purchases.

Ulta is my go to store for all things beauty and I love how they have a range of low and high end makeup products! Here are some of my holy grail items that I use on a daily basis.

Tried & true lip products that bring serious hydration, shine, and long time wear!

Our household has a variety of curly textures and needs, and we need products for the different textures and styles. This list is curated with our fave finds under $20 for those must-replenish items—available at Target / Ulta.

Blissful beauty...skincare for sensitive skin, makeup for beginners and pros and that is easily accessible.

These are the products I keep in my makeup bag for days when I’m on the go or want to keep things simple but still look put together. Easy, reliable, and perfect for that fresh, natural look. ✨

I have struggled with dry, sensitive and inflammatory skin since I was a child. I have tried many products over the years. These are all my tried and true recommendations that I personally use on the daily.