Looking for some great black-owned cosmetics at your local Ulta? Look no more, this list features the best foundation, lip options, and eye make-up available by your favorite black-owned brands.

Hair products that my daughter and I use and love!!

Taking time during the week to take care of yourself is important, these are products I really like to help me relax☺️

Items I’ve repurchased at least once and always keep in my vanity drawer 💅

The beauty products I reach for every single time. ✿ Simple, reliable, and always make me feel put together. ꨄ︎

my credentials? a girlie who worked in premium beauty for 2 years and has been an elf fanatic for YEARS!! I must have tried almost every single makeup product from elf, and these are the ones that you NEED to get x

These products helped me grow my damaged hair out!

These are my all time favorite makeup products that I use to achieve a flawless beat on a budget!

I spent most of my early to mid 20s struggling with acne prone skin, so I've gone through A LOT of products and want to share the ones that worked along with some great options

show-stopping makeup faves i’ve discovered and bought recently through my favorite tiktokers. and it’s all affordable!

I was lucky enough to have the unfortunate combo of curly and thin hair, making my hair hard to handle with needing to be washed more but also wanting to maintain my curl patterns. I’ve finally been able to nail down what works for me!!

These are my everyday beauty products I use! I continue to buy these and pay close attention to my skin to make sure it’s glowing and hydrated!

These are my must-haves for my sensitive/acne-prone skin! Trust me, i’ve tried everything… and i loveee these

Perfumes that turn heads (in the best way).

The best hair products for damaged or broken hair to get that supermodel shiny, long hair!

Cold weather is harsh on skin—here is my list of must-haves to keep it hydrated, protected, and glowing all winter long. Simple essentials, big difference.

My favorite skinecare products (Affordable) that helped heal my uneven skine tone and texture

This list includes many of the products I use nearly each and every day to start my morning off right!

Everything I use for soft, healthy, shiny hair from my favorite treatments and styling products to the tools that give me that fresh blowout look.

Going out in college is always an ordeal so having a routine that stays on your face the whole night is necessary! These are my favorite products the ensure my makeup stays on all night long.

✨ Beauty essentials for busy, low maintenance moms who want to be polished.

For the “I don’t want a 20 step routine to have good skin” list.

Still working on this one. As someone with sensitive skin who gets occasional breakouts from eczema, irritations, some summer chafing, and heat rashes, here are some tried and true and related moisturizers that I use regularly for moisture and specifically for breakouts chafing and treating hyperpigmentation, heat rashes and all the eczema psoriasis and skin sensitivity related things. Feel free to add your reccs as well. I have used a ton of things from childhood til now. Some of these use trial and error and are hail marys when youre really suffering from itchiness or other aspects of dry irritated and inflamed skin. Some solutions are not topical but this seems like the best space to put these reccs in one place. Disclaimer not all of these will work for every body. Some of these work for awhile then stop working and I have to use a different product. Unfortunately, this is just how it is when you have sensitive skin and inflammation. If you find yourself having an occasional breakout then these solutions may work for you too but could be environmental caused more than hormonal, gut/lymph, and scent/endocrine factors . I recommend that if you have a lot of inflammatory skin issues to look at changing your diet and incorporating anti inflammatory foods and herbs as well as gut healing things. If you would like a separate list of those reccs that have shown to be helpful sometimes please comment so I can know to make that next. Current fave RECCS: the Topicals like butter mixed with a thicker oil based body butter has helped smooth out a recent eczema flare up in my arm super quickly, roundlab birch juice moisturizer for smoothing out bumpy eczema/rash skin and provides some itch relief, Topicals faded soap bar is healing the darkness from my rash scars quicker than anything else Ive used ever. Still takes time but seems more effective than even the serum. Works even mid rash to prevent and clear hyperpigmentation rashes leave.

Beauty on a Budget: my holy grails (drug store and beauty store edition)

The tried & true skincare picks for an eco conscious + EFFECTIVE routine. We're not wasting our time or money on low grade products that don't work because buying and throwing away products you don't like isn't sustainable. To me, sustainable beauty means products with thoughtful packaging that's refillable or easily recycled, non-toxic ingredients, and actual results.

The last thing I want to do in my early morning routine is stress over how my makeup looks. For my day-time hours in the office, I prefer the "no makeup" makeup look. So, over the years, I curated this list of products that I swear by with products that are user friendly and can be applied quickly and give me that effortless look.

Basics sure, but things are popular for a reason. I have spent soo long trying to even learn HOW to do makeup and these products make my life easier. No dry skin, spider lashes, melting off, flaws in general! I swear by these products.

These are my personal beauty and health product recommendations. Things I've been using for years and swear by. I have very sensitive and dry skin.

curly hair must-haves for girls that want more definition, healthier and voluminous hair :)

Ulta is my go to store for all things beauty and I love how they have a range of low and high end makeup products! Here are some of my holy grail items that I use on a daily basis.

For the girlies who love a good glow-up…this list is for you. These are the ride-or-die beauty faves that never miss: skincare that keeps your skin glowing, makeup that slays every time, and self-care picks that make getting ready feel like a full-on vibe. Whether you’re doing a quick five-minute face or going full glam, these are the products that just get it. Add to cart, thank me later 💅💖

Welcome to my perfume diary: a slightly chaotic chronicle of what I’ve been spraying on myself in hopes of smelling mysterious, expensive, or at least like I have my life together. Whether you want to venture out or just want to smell good, I got you. Follow along if you like perfume with personality. 🍒🌿💫🫧

i have oily skin and ocd, so these products are genuinely my holy-grails. i have put so much time and energy into perfecting this list over the past 6 years.

My go-to K-skincare picks for healthy, glowing skin. Products that focus on hydration, barrier repair and glass skin look!

A curated collection of makeup picks that actually work for sensitive combination skin: lightweight, breathable, non-comedogenic, and gentle enough for daily wear. From skin prep to foundation, lip products to primers — everything I use to keep my skin balanced while still giving me that soft, polished glow.

My favorite budget-friendly products for Type 4 natural/curly hair.

🧴💖 Discover my go-to beauty essentials — every product here is cruelty-free, handpicked, and truly loved because I actually use them. Whether you're ballin' on a budget or treating yourself to something fancy, you'll find a little magic for every price point. Beauty should be accessible, kind, and a little bit dreamy. 🕊️✨ Skin: Fair, Combination ⋅ Hair: Wavy. Goal is to repair my hair after being a blond.

My die-hard, tried and true stage & every day cosmetic products. These will work and last through sweat & tears (I’m a dancer and I’ve been through all the ones that don’t !!!)

I own every single one of the scents I recommend, if I don’t like it, it doesn’t go on here, around 12 didn’t make the cut. But that’s show biz baby

Everything on this list I use everydayyy! I swear by all of these and most are very affordable because I know we love some drug store makeup products!

As a licensed esthetician and lash artist, I’m constantly asked which lash products I genuinely recommend for healthier, fuller, and longer-lasting lashes. This curated list includes my favorite lash serums, cleansers, aftercare products, mascaras, sleep masks, and lash extension essentials that support lash health, retention, and overall beauty maintenance. Whether you wear lash extensions or want to strengthen your natural lashes, these are professional-quality lash products I trust and recommend to my clients.

If you don't want/like harsh products on your lips like a lot of my clients. Check out this clean list of favorites!

The makeup products that work for acne prone skin and have stayed in my routine for months to years. It’s so hard to buy things that you end up hating and I’ve been there. These have truly been worth repurchasing.

The make up I’ve found that leaves my skin looking flawless, without the expensive price tags ☺️

Intentionally taking care of my hair and giving it the attention it needs has transformed my hair. I encourage you to do the same! Lots of products linked are kerastase, so take the kerastase quiz to see which line would be best for you!! 🥰

I love everything Lavender reminds me of warm summer days. Lavender is such a relaxing and beautiful scent but also the most beautiful color as well. These are my lavender skincare and perfume recommendations 🫧🦄🪻💜⋆.˚🪻༘⋆

Collection of makeup products I have tested, love, and will ALWAYS repurchased. These products have a permanent spot in my makeup bag🫰💋🌷

a curated collection of face masks personally tested on oily skin, including wash-off, sheet, sleeping, clay and collagen masks. these are the ones i enjoyed for deep cleansing, hydration and skin balance depending on my skin needs.

My favorite ways to enhance your makeup!

questi sono i prodotti che consiglio per una perfetta make up routine 🫶🏻

I used to get bulk razors from Sam's club, use a random foam shaving gel and call it a day. I began developing bumps and was sick of having an unsmooth leg despite shaving every day. This routine has completely changed how I shave. While it may be excessive in the eyes of some, I have never been smoother in my life. This whole routine is also pregnancy safe! In this list I've included two sets and have separated the routine by scent. You'll get the same silky results despite which scent you go for!

All my go-to vanilla body care faves that keep me smelling sweet and feeling soft!🤍

affordable essentials to look and feel your best — because fab doesn’t have to mean expensive 💅🏼

Sharing my daily beauty routines: from makeup to hair to morning/nightly routines!

As somebody who doesn’t have a 10 step getting ready routine, these are some of the products I use on a daily that make getting ready my favourite part.

This list contains various products to protect and promote healthy hair. These are the best products I have become obsessed with especially postpartum!

Makeup Essentials I use everyday that I can’t live without! From drugstore to high(er) end products there’s something perfect for everyone in here!

I have already mentioned that my skin is hyper sensitive, dry, I am very often prone to reactions and I am very careful about what I put on my face, everything from cleansers, toners, creams, spf and other skin care products. It also doesn't help that I'm pale as Casper so I wear SPf even in the winter months. If you recognize yourself, these are products that could be maybe good for you, but I still think that everyone's routine is different and every skin is different. ♥︎

A collection of quick, easy, everyday makeup products that help me look more awake, fresh, and put together in minutes. These are my real-life go-to favorites for busy mornings, school runs, errands, filming days, and everything in between. 💄✨

Makeup is more than just pigments and brushes; it's a powerful form of self-expression, a tool to enhance your natural beauty, and a way to tell your story without saying a word. It's about embracing your unique features and celebrating the canvas that is your face. 🌸

A natural skincare routine starts with what you leave out, not what you add. This is the shelf of a woman who reads labels instinctively: cold-pressed oils, a stone that works instead of a machine, and a ritual instead of a routine. Nothing here promises to erase anything. It just asks her to show up for her skin daily, the way she'd show up for anything else she loved.

As a GenX woman with fine thinning hair, I’ve tried many products. Here’s my top recommendations so you don’t have to go through all that or waste a lot of money. Yes - I personally use and love every product I recommend!

Lightweight, longwear makeup for beach, glossy makeup!

I love make up and skincare! I have really sensitive skin as someone who had acne for years. I have to be super careful with what products I use and these products are acne safe for me!

All the products I use for my daily, light/medium coverage, dewy & radiant makeup routine for dry-normal skin texture.

If you’re looking for some simple yet effective skincare products, this is your list. Not too expensive, not too complicated to use. I use a lot of these for my hormonal acne so if you’re struggling with that then these should help.

There’s nothing better than smelling good!! Here are a few of my favorite scents! I love fruity and sophisticated scents.

these are my fav makeup products that are affordable for someone in college! my ride or die pro

Most accurate and affordable perfumes that take inspiration from expensive designer and niche fragrances. 💨

My beach bag is basically my little sun-soaked survival kit. I’ve got my favorite spfs for that glossy glow + sun protection, a big floppy straw hat for shade, and oversized sunnies for that effortless cool-girl vibe. I keep a lightweight cover-up for when I need to grab a bite, a cute water bottle to stay hydrated, and of course, my favorite book or magazine for some chill time in the sand. For snacks, it’s all about fresh fruit and trail mix—easy to grab between swims. And tucked in a side pocket? My lip balm with SPF and a little pouch for hair ties and mini perfume mist—because beach goddess energy is all about the details.

The older my skin is getting, the more my old routine is not working. Look, I was a Noxzema girl and use to use my mom's Oil of Olay. So in my 60's, I am trying new products and finding better brands that work for my mature skin. I share these products with my mom, Sister and my daughter. Yes, that's a huge age range from 36 to 86 so if it does not work for me, it might for one of them.

Tried-and-true beauty recs for postpartum skin. Calming, hydrating, and barrier-supporting favorites.

Effortless, fun, and just the right amount of glam ✨ These are my go-to hair, makeup, and nail picks that keep me feeling fresh, fierce, and 40-something fabulous—because low-maintenance doesn't mean low-impact. 💁‍♀️💅💄

my personal makeup products all of which are my absolute favourites and are included in every makeup look I do no matter what

I have put this list together for sensitive, dry skin and beauty products because I know how hard it can be to find products that actually work without causing irritation. These are the ones I keep coming back to because they really focus on hydration, calming the skin, and strengthening the skin barrier. My skin always feels softer, more comfortable, and looks healthier when I use them regularly. I love how simple they make my routine. The serums help bring back a bit of glow when my skin looks tired, and the moisturisers keep everything feeling properly hydrated throughout the day. They’re just easy, reliable products that make a noticeable difference especially when my skin needs a bit of extra care.

My daily staples to keep my combination skin looking radiant!

Every hair product I've owned and actually use!

Great hair care products are hard to come by but I highly recommend all of these products. As someone with medium hair I find these products work amazing with my hair. I’m all about bond repair and deep hydration!

These are all the products that I love and that I use on my hair. I have been dying my hair blonde for four years and it is still healthy and can take being bleached frequently without frying off and this is how I do it. Hair care, hair styling, hair drying, etc.

If your busy like me and like to put make up on but want easy application and quick so you can be out the door then this is the list for you ! While also being affordable

Long-lasting, transfer-proof liquid lips and velvety bullet lipsticks. These are my absolute favorites for bold, full-coverage color that stays put all day long. 💋

Want that dewy, poreless glass skin glow? This K-beauty routine breaks it down step-by-step: Oil-based cleanser: Melts away makeup, sunscreen, and excess oil for a clear, smooth base. Water-based cleanser: Sweeps away sweat and dirt, prepping skin for deeper hydration. Toner: Restores pH balance and floods skin with moisture for a fresh, plump feel. Serum: Targets concerns like brightening, hydration, or fine lines with concentrated actives. Moisturizer: Locks in all the hydration to keep your skin supple and bouncy. Sunscreen: Shields from UV damage to maintain brightness and prevent dark spots. Sheet mask: Delivers an instant boost of hydration for that radiant, glass-like finish. Follow these steps daily, and your skin will look glowy, healthy, and effortlessly luminous.

everything you need to smell unique and gorgeous!! These are my current favorite fragrances! These are constantly on rotation in my collection, and that’s saying a lot since I have over 100 perfumes!!

my top products that I actually use everyday

If you want to stun on a night out, allure those around you, smell spicy, deep, sexy… these are for you!

My holy grail skincare products for girlies with dry skin! It consists of both high end and drug store products. It will for sure leave your skin hydrated and glowy all day!

i love a luxe hand experience that doesnt leave you rewashing with complretly dry hands. as an eczema suffering person this is everything hand care: soap, lotions, balms, suncream, sanitizers

This is the routine for my wavy type 2a/2b hair. It has taken me months of experimenting, but this is what finally worked for me! I have fine hair, but a lot of it. I needed products that give me more volume and define my waves.*Some items contain affiliate links. I may earn a small commission if you purchase through them—at no extra cost to you.*

This is just a little list of all the things I constantly keep stocked in my bathroom. Getting the compliment “You smell good!” always makes you feel amazing and these combos will definitely have you turning heads!

These are my everyday ride-or-die makeup staples! The products I always keep in my kit and reach for whether I’m doing my own glam or working on clients. From flawless bases to perfect brows and lip combos, this is the core of my makeup bag. I’ve included my pro faves that I swear by as a makeup artist, plus some beginner-friendly picks so you can recreate the same flawless finish at home without breaking the bank! Think: smooth skin, snatched brows, blended eyes, and glossy lips, all the essentials for day-to-day glam.

This is a list for those who are 18+ as it's dealing with everything sex - toys, articles, clothing it's all here

even if it's cold and the sun sets early we should still look as cute as we want to this season! these are my favorite products I like to use every year :)

My favorite products that took me from dull red skin to that sought after glass skin!

Sooner or Later Makeup Artists create their own brands. It’s just a matter of time for them to come up with the most versatile products that are usually multi use. I curated my favorite brands and items for you in this list

I have very sensitive skin. These are some skincare & makeup products that paired really well with my combination/ sensitive skin.

As someone on a cancer journey, I’m always seeking out cleaner, safer options for my self-care and beauty routine. This list includes some of my personal favorites—from skincare and makeup to wellness tools—that help me feel good while being mindful of ingredients. These are products I truly use and love.

I love trying different beauty products and skincare and sharing my finds! My recommendations are mature skin approved!

I've had wavy hair for years but it's only in recent years that I've learned how to take care of it properly discovering the wavy hair cycling method. Now it's in the best condition ever and these are products I swear by!

This is a carefully gathered list of many of my favorite beauty items, most of which are used daily in my home by myself and my daughters.

These are my go to hair products. I have bleached, fine, wavy hair that is easily weighed down by products with an oily scalp and dry ends. These are what I have found to work best for my hair after years of trial and error.

Bubble skincare has so many amazing affordable products. They offer an array of products for your skin that give you a complete skin care routine. You’ll see cleansing, toners, moisturizers, and serums that help your skin barrier on this list. They really cater to all skin types and here’s a few of my favorites I’ve found!

ELF is continuously upping their product game while remaining incredibly affordable! This list incorporates my favourite elf products on a day to day basis to look great on a budget!