these are the products that i love using consistently in my daily beauty routines. theyre all relatively affordable and great for everyday use

I am helping my mom start her makeup journey and these are the products I will recommend. She is in her 50's and has no wrinkles yet but she does have noticeable under eye shadows and lose undereye skin. The products I will recommend will be for normal to dry skin that are lightweight but have impact.

PSA: First, I always leave the self tanner on for 8 hours even if it an express tan! Second, I always choose the dark shade! Third, Never get a clear self tanner you will not see where you are putting it and will be very splotchy! Learned that the hard way! Lastly, you don't need a separate facial tanner, if you don't wanna spend the money, you can use the body self tanner on your face as well! As a Utah girl that can not stand being pasty white especially in our snowy winters, I need a good self tanner that makes me feel confident! I have been doing self tanner since sophomore year in high school! I've tried them all!

I'm a lipstick/lip gloss type of woman. These are my tried and trues

These are the items I use regularly and recommend to many people including my sisters. The list includes my favorite runners, drinks, snacks, and other items I always have with me

Since starting makeup at 15 years old, i have gone through so many different types of makeup and these are some of my FAVORITES i have discovered over the years 💄

DIY Nails - I swear by these nail essentials to give myself a perfect mani and pedi at home!

Transform your daily shower into a luxurious, skin-loving spa experience with pure, wholesome ingredients you can trust. This complete, beginner-friendly curation skips the harsh synthetic chemicals and brings together the absolute best natural oils, nourishing plant butters, gorgeous botanical colorants, and essential safety gear. Every single recommendation is sourced from premier, highly trusted American craft and wellness suppliers like Bramble Berry, Wholesale Supplies Plus, and Target, which are fully verified Benable brand partners. Get ready to craft gorgeous, moisturizing bars that love your skin back and make perfect handmade gifts for everyone you know. 🌿🧼✨

My collection leans toward the shadowed and sophisticated—scents of orchids, smoky woods, and deep florals that linger like velvet. Each bottle carries a quiet intensity, made for evenings, dim light, and moments that call for presence without a word. If you’re drawn to scents that are sensual, moody, and quietly powerful, you’ll feel right at home here. These are fragrances for nights when you want to turn heads without raising your voice.

My top picks for healthy, shiny, and frizz-free hair. These are the products I can’t live without for gorgeous hair every day!

I’ve been achieving the perfect silky straight hair at home for over a decade! When people ask me for tutorials, I always tell them PRODUCTS MATTER! Here is every single product I use to maintain healthy hair while heat styling and getting the silkiest results!

thanks for checking this out! for reference my skin type is acne-prone, combo skin. i prioritize vegan & cruelty-free formulations. these are all products that i've used and would recommend you give a try!

I have loved Shelby Ann’s routine since the beginning and started doing her routine last summer. It hits everyone and love the placement and order, but also the products!!

I am a stay at home mom. A very rewarding role can sometimes get difficult. So I'm here to share a few things that help me cope on tough days.

When my skin feels raw, reactive, or just freaking upset, these are the products I trust. Each one is gentle, barrier-safe, and part of my real-life recovery routine.

My nightly skin routine that has changed my skin for the better!

These are my drug store/affordable makeup must have products! I always get compliments when i use these products in my makeup routine

Everything I use to keep my skin hydrated, smooth, and glowing—from daily skincare to masks and sunscreen. These help my dry, mature skin look healthy and prepped for makeup.

Check out my recommendations as someone who works in motorsports and is always out in the elements. I have found the best products to help fight against sweat that won't ruin your flawless finish.

A list of my fighters 😅🤭. top tier for my dry/sensitive skin warriors

My hair makes or breaks how I am feeling! Here are my favorite products to help you get the best out of your hair and make it last!

I’ve wasted an unspeakable amount of money on skincare that did absolutely nothing. BUT that being said, not all high-end products are a waste of money. Some of them give insanely good results, that I simply haven't been able to replicate with any other cheaper product. These are the products that actually lived up to the hype, that I’d happily buy again (and have!)

All of my favourite makeup products I love to use coming from a qualified makeup artist who has tested many different products💄

Korean skincare has literally saved my skin in the past year. So many options are available that focus on hydrating and nourishing the skin. Since ive started using korean skincare my skin has never looked and felt better!

Goin off the rails of that lazy train! For the best enhancements to your beautiful natural features. You don't need a lot to make a big difference.

Some fairytale coded makeup finds! Yesstyle has such good makeup! And the packaging is adorable:)) Perfect for those Kpop and Douyin style makeup looks!

As I entered my 40’s, I noticed I needed to spend more time and attention to my skin. Using products I love and can afford is so important to me keeping my face fresh and looking my best.

Step Up Your Makeup Routine with these products!

Mornings come quick and with little time to get ready before I am needed! These are my go to makeup products that are low effort and not overpowering. They all last very well and can be built up for when I am having a night out! I am a no foundation girly and I try to stick to clean products as best as possible🥰

These are my favorite, go-to, everyday makeup products. If I want to put on a little makeup to even out my complexion, or have buildable coverage for an elevated everyday look, these are the few products you’ll catch me using on the daily. Most of these have a really great price point, too!

Check out my list of popular and hidden secrets of amazing makeup products that could take your routine to another level both high end and affordable products!

Things I’m loving for my 3C-4A curls

Inexpensive but effective beauty must haves - from skincare, to hair and makeup

If you are trying out a new product and your skin turns red and breaks out, this list is here to calm your skin down

Sebagai acne fighter, aku paham betul perjuanganmu! Ini rekomendasi skincare andalanku yang benar-benar bekerja untuk kulit berjerawat.

if everything in my hair collection were to disappear, these are the products i would repurchase INSTANTLY!

I’ve never been a big makeup girl I have to admit. However, I know the difference between a product that works and a product that really really doesn’t. I can confirm that, for me, these products really really work.

Your Glow-Up Starts Here: Skincare Recommendations That Actually Work! This is a curated list of skincare products I use and love. For reference, I'm almost 40yo with combination-very dry skin and pale to olive complexion (olive tone in the Summer, pale in the winter). I'm also very picky with scents and textures of products and have sensitive skin. To add, I also have hyperpigmentation on my face!

Discover my affordable Amazon beauty favorites under $25—skincare, haircare, nails, and more that look and feel high-end. These picks are perfect for upgrading your beauty routine without breaking the bank. They've done me SO well and I hope they will for you, too. Shop now and find some new favorites!

As mentioned in my previous list I have a lot of chemical allergies so I sometimes spend HOURS reading ingredients on products to make sure that my face is safe from reactions. This list is dear to my heart because it took a lot of reading and trial and error until I found my IT makeup routine that was friendly to my face and I hope that this list helps someone else that may be going through a similar situation 💕

My top picks from what I have gotten over the years-Just a few ideas when looking for something for your mom, a mom friend or any woman. No occasion needed, just because. I promise you won’t be disappointed

Lip balms + light lipsticks that I love

Here is an on-going list of the best affordable make up products that I have tried first hand. We girlies need to stick together on what products actually work!

All under $20, all going viral on TikTok & IG 💥 The cheap finds that actually live up to the hype — beauty, kitchen, home hacks, tech gadgets + fashion steals. Free Prime shipping = instant carts 🛒✨

These are my favorite scents that are clean and fresh smelling- not too flowery or vanilla based

I love natural looking make up so these are all my beauty recommendations for that look!

Hair, Skin, & Body Care + Makeup

I have always had thin, oily hair and never much of a hair care routine. I changed that this year when I noticed how scarce the hair was on my scalp and how slowly it was growing….

Explore popular makeup products featured on TikTok, like high-quality face primers that create a smooth canvas for makeup application, setting sprays that enhance longevity, and moisturizing creams that provide a nourishing base. Many users praise these products for their effectiveness and share positive experiences, making them intriguing options to incorporate into your beauty routine.

My skin is the best it’s ever been currently, and I owe it all to these products!

best products to use for relaxation/self care days!

My favorite beauty products from Target that make it easy to get ready in the morning. Most moms don't have more than 10 minutes to get ready, so these products help make you look flawless!

make-up you NEED!!! from a medical student who loves a quick make-up that lasts all day (or night ;) )

As a frequent Target shopper and former employee I have found many products over the years that have become staples in my life!

I've worked long and hard to find a list of reliable hygiene products... and this is it.

I've been doing makeup for over 20 years - what started as a high school hobby, makeup ended up being the reason I got a cosmetology license. These are my favorite eye makeup products.

I'm a low maintenance make-up girlie but what I do use, I love! I've tested a lot of makeup since I have sensitive skin and I may be slightly obsessed with the brand, ILIA. Everything I recommend is something I’ve tried, love, and trust for myself and my family.

these products will be your go to, affordable way to smell like an irresistible sugar cookie🤞🏻

All things girlie! Follow for skin care, makeup, lotions, 😴 tools.

my holy grails! i use these products daily and would recommend them to anyone, no gatekeeping here!

Makeup items you need that are worth it from a broke teenager!

This is my go-to makeup routine for mornings when I’m running on coffee and chaos but still want to look put together in under 10 minutes. These are the exact products I use to even out my skin, fake a full night of sleep, and get a fresh, glowy look without layers of makeup. Quick. Minimal. Mom-proof. Perfect for school drop-off, errands, or Zoom calls when you want to look alive but don’t have time to try. Saving tired moms everywhere 💕

My go-to essentials for repairing damage, boosting shine, and keeping my hair healthy and strong.

Have oily skin like mine? This is my skincare routine for glowy skin without looking and feeling like you went and smeared cooking oil all over your face.

All things skin care related! I have oily acne prone skin that is quick to develop hyperpigmentation.

time for hot girl summer, beauty-edition! (skincare, makeup and fragrances)

i know how hard it is to look after your curly hair! - these products help me and i hope they will help you too

These are all of my favourite products for healthy hair! I use them daily. It highlights affordable to slightly more expensive products. A variety of products allows you to focus on the different needs of your hair and scalp

If you are like me, (Super hygeine obsessed) then these are the products for YOU!

I have become obsessed with skin, hair & makeup products recently. Here is a list of many of my new favorite items, please reach out if you have any questions about any of them <3

makeup must-haves for Black women with, but not limited to, normal to dry skin. • medium warm/deep undertone preferably matte or semi-dewy finish

i love anything that is vanilla scented, and have used and tested out a lot of different scents that are related to it! here’s some of my recommendations to smell like vanilla, especially with the upcoming cozy autumn season.

I've been struggling with hormonal acne ever since I stopped taking the birth control pill about 8 months ago. It hasn’t been easy—but discovering these Korean skincare products has truly been a game changer for me. I just had to share them with you, cutie. Let’s heal that acne together and glow up, one step at a time

Who doesn’t love a good everything shower that makes you feel fresh and clean? These are all of my current favorites that I use🧼

Curly hair that tends to get dry and frizzy. Always on the look out for products that hydrate and smooth.

Makeup that I will use every single day forever because it’s THAT good

My Top beauty/skincare recs that i used to clear my acne prone oily skin. I get breakouts especially around my monthly cycle 🫣 and these skincare items gave me the BEST Results 👌 ❤️💕

You know, a great perfume is so much more than just a scent. It's a little luxury that's totally for you—a personal investment in how you feel every day. Go ahead, treat yourself to a fragrance that's just as unique and unforgettable as you are.

Hi my name is Chandler and I have curly hair and it is super damaged from bleach heat and dye. And these are some of the products that have helped me hair stay healthy

Recently a 40 year old and my skin care routine has been crafted through the years. The list below are all products I own and use every day. My skin is combination and occasionally prone to a pimple, so these are all of my recommendations.

best skin products i’ve tired while on a budget 🤭 including spf, moisturizers, serums, and face washes

Fall is all about cozy vibes and keeping my skin healthy as the weather cools down. These are my go-to skincare, bodycare, and makeup picks that keep me hydrated, radiant, and feeling fresh all season long.

All of my tried & true hair care essentials! I love using a mix of high end & affordable options.

From sleek and shiny to soft and voluminous, these are my go-to products for keeping my hair healthy, hydrated, and flawless every day. Whether it’s taming frizz, boosting shine, or adding that extra touch of glam, these essentials get the job done!

My tried and true favorites to get the glowy, healthy, dewy, radiant, glass skin look without breaking the bank (because your girl is on a budget!!) AND that isn't a bajillion steps (because your girl has limited time and attention span lol). These products target my skin care concerns: hyperpigmentation, acne scars, dry skin, sun care

Middle age and beyond often comes with thinning hair for women. Here are the things that have been working for me to help reverse a noticeable thinning patch right in the middle (and front) of my scalp. Plus, a couple things that have worked for my thinning eyelashes as well.

Beauty and skincare products that I’ve purchased more than once and added to my routine 💄😚

Minimalist makeup, skincare and hair items for busy moms who need to get it done quickly when they have littles running around going crazy!

Tried, tested, and totally worth it—my current beauty lineup for that effortless glow.

My favorite perfumes for fall/winter. All the warm, cozy, sweet and spicy vibes! Please sample first! You can order samples through sites like Luckyscent, ScentSplit, and Twisted Lily.

The best affordable vanilla body care products that smell warm, sweet, and long-lasting. Featuring vanilla body wash, lotion, perfume mists, and layering combos that make you smell expensive on a budget.

These are the magnets and polishes I use for my magnetic looks!! I show how to use all of these in my videos. The tools are super affordable! Polishes tend to be on the pricier side because the magnetic pigments are expensive, they’re super fun and worth it though

I don’t have a 10-step skincare routine (nor do I want to?), I like drug store makeup, & I wash my hair occasionally when I find the time. If that’s your vibe, take a look at my beauty recs!

At 40 many people compliment me on my skin and ask how I keep my skin looking youthful. I have tried many different products. I have found a combination of Korean, Drugstore & High End Skincare that are effective. Here is everything in my skincare cabby. If you have any questions please feel free to ask in the comments.

If I’d lose my make up bag, these are the products I’d instantly repurchase

These are my most favorited items to use for the eyes. Eyeshadow, eyeliner, mascara and eyebrows! Don't miss out on these pro-loved items!

Find the perfect gift for every woman on your list — from cozy essentials to thoughtful luxuries she’ll adore. Whether she loves self-care Sundays, chic accessories, or home décor that sparks joy, this curated collection has something for every style and personality. Discover meaningful, beautiful gifts that say “I thought of you” — perfect for birthdays, holidays, or just because.

It feels so comfortable when the feet feel soft and well-groomed. With the right treatment—from foot soaking, exfoliation, to routine moisturizing—the skin of the feet feels smooth and free of dryness. Enjoy every step with confidence because healthy feet are the key to comfort throughout the day.

Self care is so important, why not start with skincare?

All my go tos from makeup to fragrance these items have me reaching for them day after day. For reference I have porcelain dry, sensitive skin 🩷