I SWEAR by Elf Cosmetics and their affordable prices.

My fave skin care products for my super sensitive delicate skin

These are the products I have had so much success with on my personal wavy curly hair care journey. They helped me love my hair again and finally love my routine. All my go-tos I use to keep it simple! From protein to moisture to definition and hold, welcome to my treasure trove of wavy hair gold! Keep checking back- I add what I love!

My top curly hair products that I keep in my rotation. You cannot go wrong with any of these. 😍

Sometimes you're on a budget and still need decent skin care products. These are my skin care go-tos to keep my face clear while not breaking the bank

Soft, sweet, & smelling amazing 🍑✨ Indulgent body care that leaves your skin silky and your scent unforgettable.

My current nightly skincare routine 💤 These products throughly wash away all the makeup and grime from the day while also repairing my skin and providing lastly moisture through there night 🛌

This is my favorite list to make because hair care is my absolute favorite thing. I think my best quality is my hair so I need to take care of her. These products are for my wavy hair but a lot of products can be used by all!

My go to makeup routine for a baddie who is always late. Takes me less than 5 minutes everyday to get ready thanks to these products!!

as a straight natural, i don't play when it comes to the products for my silk presses. You don't have to spent what I spend. Over the years I've discovered what works for MY hair.

These are products my family genuinely loves and uses regularly. We’ve ordered them multiple times, and they’ve consistently delivered great results. Tried, tested, and truly approved in our home!

from a Licensed Cosmetologist.

You can be pretty while on a budget! Affordable and cute products that won’t leave your pockets hurting, yet level up your makeup. These are my favorite products, and I hope they become yours, too! 🥹💗

From skincare that actually works to makeup I never leave the house without, these are my holy grail beauty picks.

Love braiding, but not to sure what to get or where to start? Don't worry girl, I got you. I've included products I use to succeed in the business🫶🏽

Want to look your best but not pay the big bucks? This list is for you!

These are the beauty basics I use every single day—the ones I finish monthly and keep rebuying without even thinking. I’m all about finding affordable options, spotting trend dupes that actually work, and only splurging when a product fully lives up to the hype. If you’re building out your makeup routine (or just want a solid refresh), this list covers the staples that are actually worth it.

Let's talk curls! I've rounded up my absolute favorite products that keep my hair looking fabulous. These gems have been game-changers in my routine, taming frizz and adding that perfect bounce. Join me as I share the secrets behind my lively, luscious curls – your hair will thank you!

The beauty staples I reach for daily that make me feel confident and ready for my days!!

My go-to beauty, skincare, and wellness products that keep me energized and glowing.

As a girl with super dry skin, not all makeup works on me. These are products I have personally tried and loved. They don’t make me look cakey - I end up looking GLOWY. Which is what I’ve always strived for.

my fav products to smell delicious and feel clean

This is a list of my favorite haircare products that leave you feeling as luxurious as your salon does. Here you will find products that will help maintain color freshness, nourish your hair, and the best tools for styling from a cosmetologist passionate about hair care!

Essential Skincare Staples for Women in Their 40s

I have switched my skincare product to skincare product ever since I started caring about my skin in high school. I’ve truly done my research and product testing to see what works best for my skin and these products are it! They leave my skin clear, clean, plump, and moisturized. I’ve never been complimented so much on my natural skin since using these products!

September is the transition to my favorite season and time of year…here’s my current obsessions this month

My credentials to prove these products are worth your time and money? My sisters an advanced esti who gives me all the good recs, and yes I'm a bit vain and obsessed with anything that makes me look and feel like I spent the day at the spa (with an occasional splurge)

My actual skincare routine, step by step — the products I reach for every single day and genuinely stand behind. From a gentle cleanse to SPF (non-negotiable, always), these are the ones that earned a permanent spot on my shelf. Affordable to a little splurgy, but every single one has earned its place. Start at the top and follow it down — this is the exact order I use them. 🌿✨What’s the one step in your routine you always skip?Disclaimer - This list contains affiliate links. I may earn a small commission if you purchase through them—at no extra cost to you.

A 15-product guide for sensitive and reactive skin, covering gentle cleansing, lightweight and rich moisturizers, redness-prone skin, barrier support, and daily hydration. Each recommendation calls out fragrance status, texture, or the skin type it best fits so you can build a simpler routine with fewer surprises. Affiliate disclosure: I may earn a commission if you buy through links in this guide, at no extra cost to you.

if for some reason i lose all of the makeup i have, these are my HOLY GRAILS that i'd repurchase.

Get ready with me today as I share all my favorite makeup and skincare recs 💄👄

These are everyday staples in my makeup routine. My simple no makeup makeup looks down to my full glams. I will always use these products, in rotation.

OMG! Where has time gone?!?! I am sooo back with my monthly favorites for October 2025. This month I have been back home in ATL so it's only right I curate a list with all of the goodies I've been loving and new spots I've visited. I will attempt to be much more consistent in the upcoming months so please engage, it'll keep my spirits high :)

I’m obsessed with make up. Have been for basically as long as I can remember. I love sharing what I use. What I love & whats affordable. So higher end but I use mostly affordable things. I like a good deal! That works! Favorite make-up & affordable. Some higher end!

As self proclaimed hair snob. I am super picky about the products I use. Especially after being in cosmetology, I will only use products and tools that I know will not continuously damage my hair. Here are some of my favs.

I’ve had eczema for decades, and these are my tips and tricks to dealing with dry, flaky skin and flare ups. Sections include: ✨Skincare 🚿Bath ❣️Miscellaneous Disclaimer: This is not medical advice. These are just the tips and products that benefitted my skin condition

don't wanna spend over +40 euros everytime on your nails? i got you

✨ My Everyday Makeup Essentials (Easy, Minimal & On-the-Go) My makeup routine has definitely changed over the years, and these days I’m all about simple, no-fuss products that help me look fresh and put together—fast. This list is made up of my everyday makeup essentials for busy, on-the-go days, when I want easy application, lightweight formulas, and a natural, polished look without spending a lot of time in front of the mirror. These are the products I reach for when I want a minimal routine that still makes me feel confident and ready for the day. Simple, practical, and effortless—just the way I like it. ✨

Beauty and skincare for tweens! Trending products tweens love, based on my experience as a mom of two girls!

I have been doing my makeup for a long time now and i think i have seriously perfected my makeup routine. In this list i will share with you every step of my routine from skin prep to finishing touches.

Products and tools to help get your hair dry as quickly as possible and make your style last for as many days as it can go!

Skincare, makeup, and small luxuries that make getting ready my favorite part of the day.

These are all items that helped me get my skin back after really never caring and also postpartum changes! I was looking at all of these people thinking I just want my face to look like smooth and glowy and almost like I had Botox without getting Botox. While not all of us can afford fun beauty treatments (🙋‍♀️) but we should still buy ourselves nice things to take care of ourselves (both inexpensive and some a little bit more). 🫶

These are my favorite make up choices! For busy moms or women who just want to look good without having to over think it!

Feeling like you need a refresh? Glow up in 24 hours using these simple products!

Blushes worth your money. Cream, powder and liquid

Ready to perfect your makeup game? Whether you're a makeup pro or just starting out, this list covers all the essentials you need to create flawless looks every time. From prepping your skin to adding the finishing touches, here are the must-have makeup products that will take your beauty routine to the next level: Primer – Create a smooth base for your makeup to adhere to and last longerFoundation – Find your perfect match to even out your complexion and achieve a flawless finish Concealer – Cover blemishes, dark circles, and imperfections for a radiant, bright lookSetting Powder – Lock in your makeup and keep shine at bay all day Blush & Bronzer – Add warmth and a healthy flush to your face with these key sculpting productsHighlighter – Bring out your natural glow with a shimmering highlighterEyeshadow – From neutral tones to bold colors, create endless eye-catching looksEyeliner – Define your eyes and make them pop with your preferred eyelinerMascara – Make your lashes voluminous and long with a good mascaraEyebrow Products – Shape, fill, and define your brows for a polished look Lipstick/Lip Gloss – Finish off your look with the perfect lip shade for day or nightWith these beauty essentials, you’ll be ready to create any makeup look, from natural and fresh to bold and dramatic. Always choose quality products that enhance your natural beauty and make you feel confident and fabulous! 💄✨Everything you need from make-up

Good hair days on repeat—these are my ride-or-die products for shine, strength, and serious slay💁🏻‍♀️ As a stylist of 15+ years, these are some top recommendations I have been ABSOLUTELY loving!🫶🏼 (& so have my clients)

Everything I’ve had to buy on my trip as a girly who needs to try all the viral products and can 1000% say they are all worth it !

Step into your goddess energy. This list features tools and self-care essentials that support manifestation, feminine power, and intentional living. These are some of my favorite items for creating calming rituals, building confidence, and romanticizing everyday life.

my easy everyday makeup routine that is cost effective but also good quality- these are my tried and true products that i keep coming back to year after year

Want to know if you belong in this archetype? Take the test first: allurecode.vercel.app/profile - She embodies effortless beauty and confidence. She is unapologetically herself, embraces her natural features, and stands out without trying too hard. Her appeal lies in her authenticity and being true to who she is. Here are all the essentials to get her look!

It’s fall yall! 🍂 My skincare is changing from light hydration for summer to a focus on deep hydration and barrier support for new season. This list explores my top picks in Korean skincare and what I’m reaching for most off my shelves this October.

My skin is sensitive and dry. I live in the desert. So I need moisture + sensitive skin friendly products. My skin is reversing in age! Since changing my routine, I get compliments on my skin ALL THE TIME. People ask if I’m wearing makeup and I AM NOT! I cannot stress enough how important it is to invest in your self care. It is the bare minimum! Let me know if you use any of these OR if I should make a budget friendly list!

There are definitely days when I love wearing my natural curls, but there are also days when I just want a break. When I'm ready for a sleek style or an easy refresh, these are the products and tools I always reach for. They help protect my hair, cut down on frizz, and make styling so much easier without sacrificing the health of my curls. If you're a curly-haired girl who likes to switch things up every now and then, these are the products I genuinely use and recommend.

As a girly who cares TREMENDOUSLY about her hair, I only buy products after doing research and these products are my all time favorites! My hair is blonde and colored, so keeping up it healthy can be difficult. With these products, I never have to feel burnt out from buying multiple products or feeling like I’m doing too much on my hair!

I dance to the beat of my own drum — and so does my hair, skin, and makeup. This is my go-to lineup for all three, updated as I actually use and re-buy things (trust me, I've tried it ALL). Hair: Bleach upkeep is no joke (dont even get me started on the PINK) and years of using the wrong products taught me the hard way. From color-safe shampoo and purple toner to heat tools and leave-ins, everything here has actually earned a spot in my routine — not just hyped and forgotten. Skin: After having my son at 32, my skin flipped on me — clear to hormonal and perioral acne overnight. I got picky (and did the research) so I wouldn't have to guess. These are my current weekly rotation, and my skin is finally thanking me. Makeup: A good full beat, bright colors, and a pink lip — that's the whole vibe. Foundation, liner, eyeshadow, all of it. I'll tell you what actually blends, lasts, and is worth the money.**This list contains affiliate links. I may earn a small commission if you purchase through them, at NO extra cost to you**

A little glam guide just for you! These are the makeup gems I’ve tried and can’t stop obsessing over.

These are the makeup products I reach for daily as a busy mom. Long-lasting, natural-looking, and beginner-friendly — no complicated routines or heavy glam. I have combination oily skin, I have south Asian skin color, and deep dark circles under my eyes. My skin tone is cool. These products are great for a quick go to look.

I have long, fine, curly hair

Some of my fav hair care products I use on myself and my clients as a natural girly all while have protective styles

In 2022 my hair was completely damaged by bleach. Not only did I have severe breakage, but I also start losing a lot of hair. In the beginning of 2023, I decided to get extensions bc my hair went from waist length, to my shoulders. For the past 3 years, I have been working on my hair health, growth, density, and repair. I have been using these products over the years and each one has contributed to getting my hair back to being healthy. My hair is now back to almost waist length & is healthier than ever! It’s a journey, it will take time and consistency but it is so worth it!

The best everyday makeup products to look simple and natural!

The (mostly) Korean skincare staples I keep coming back to for lasting hydration, clarity, and that effortless glow.

A peek inside my bathroom- the scents I wear on the daily, & the lotions I actually finish..Whether youre on a budget or wanting to splurge I got the best picks for you

The skincare products that have become essential in my routine as a 40 year old with the occasional acne flare-up during that time of the month-- so all these products are kind to my skin and don't break me out!

Girl who has ezema and really dramatic skin trying to show you want works for her so it might work for you!

I love keeping my routine simple and natural - these are my everyday go-to products I use and trust.

My affordable skin care must haves, all are great for my dry, acne prone, sensitive skin!

Makeup that survives busy days, long nights, and everything in between—these are my ride-or-dies.

Here are some tips from me on how to get gorgeous skin, over the years I've experienced my skin change from acne prone skin to what I currently call the best skin I've ever had my whole life 😍 hope you find use in these products 💕

I love to dabble in anything beauty so I am always trying out new products and these are some of my favourites that I have repurchased or definitely will again!

When it comes to haircare, skincare and makeup, there are some really scary ingredients allowed in the U.S. That’s why I go with vegan, cruelty free products. These are some of the best I’ve found.

My makeup bag is always stocked with these products! It is must have products💖

I’ve struggled with having frizzy hair my entire life. Every hairstyle has told me it’s just my hair type and that I have healthy and shiny hair, but can’t beat the frizz. It’s frustrating and I’ve spent a ton of time curating lists of which products do and do not work for my hair type. These are the ones that have helped!

My daily essentials for my makeup routine.

One of my favorites brands, Saie, at Sephora. Including some of my favs from the line!

The makeup routine I use as a work from home girlie. It’s simple 3 step process.

I struggled for many years to find the best makeup products that would cover up my acne but not break me out. I’m always doing different types of looks that work with my skin because I love doing my makeup!!

This my big shower every week that I set aside time to really take care of myself. I always shower everyday but this routine is more in depth with products I love.

As a beauty writer I often get the early 411 on product launches (and the opportunity to test them!). Anything I love and might turn into a Holy Grail will be here!

Winter travel doesn’t have to wreck your curls. These minis keep you hydrated and defined on the go.

From someone who use to have extremely red, dry flakey skin. This exact makeup routine has transformed my skin, look, etc. ALSO, if you want proof watch my makeup GRWM on TikTok to see the way this has transformed my skin; cjoconn

My quick and easy everyday Makeup!

Taylor Swift everyone’s favorite singer is engaged! She was also recently on her fiancé, Travis Kelce, and Jason Kelce’s podcast. She looked stunning so I did a little digging to find out what beauty products she uses, turns out I own most of the products or I’ve tried them in the past. Here’s the list.

lip scrubs, lip masks, lip gloss, lipsticks, lip liners, chapsticks, lip stains, etc

these products will have you smelling so yummy and edible if you love vanilla!

Skin scent is a transparent fragrant that can enhance the scent of the skin with intimate SPL.

These are my go-to makeup picks for when I want to look effortlessly put together but still that girl. From skin-prepping must-haves to glowy finishes and long-wear lip combos .. every product here helps me serve face all day. Perfect for soft glam, everyday wear, or running girl errands while looking expensive 💅🏽

This list in all perfumes I have bought, smelled, and loved over the years organized by the scent! Check out my other list perfume for also more ideas to wear for brunch, date night, graduation, work, gym, etc.

These are products that I repeatdly purchase for smooth, glowing, radiant skin!

My favorite glowy, lightweight products that double as skincare to give you a healthy, natural looking glow!

Hair helpers to tame frizz and humidity, combat buildup, and promote new growth!

Clean girl aesthetic meets everyday body care! This list includes my must-have products for a fresh, glowy, and confident vibe. From gentle feminine hygiene essentials to body washes, exfoliators, and scents that smell so good. Whether you're building your daily shower routine or looking for clean, effective self-care staples, these body and feminine care picks are total game changers. ✨💖🧼🛁

Ready to dive into the world of makeup but don’t know where to start? here’s a guide to mastering a simple everyday look

Affordable skincare that actually works for my oily, acne-prone skin. I’ve struggled with acne my whole life, so these are the drugstore staples and high-end splurges that truly keep my skin balanced.

As an island girl, I NEVER have to put on makeup. But that doesn't mean I don't need to take care of my skin! This list is very heavy on sun protection because UV is very high in the islands ☀️☀️

This curated list includes my favorite things that are all under $50. From beauty favorites, home and fashion finds, and wellness inspired products there is something on this list for every girl or women in your life!

My product recs for all my DIY people, so y'all can get that pro color at home!

Products that will help you feel even more confident! Beauty stuff coming from an acne-eczema girlie.

These are the hair products I use every time I wash my hair and in between washes! I have very fine, flat, color treated hair. After much trail and error these are the products that have really worked for me! I’ve included several high end and drugstore products as well- I love a good bargain find and I use several each and every time I wash my hair.

I’ve tested countless tools, serums, and tricks to get that ultra-sleek, shiny, straight hair — and this list is your shortcut to the best of the best. From the straighteners that actually work to the products that keep frizz away and shine locked in, I’ve got you covered. ✨ Whether you’ve got waves, curls, or just want that glass-hair finish, this is my go-to routine made simple. Let me know if you try any — I love hearing what works for you too! 😎 I adopted it myself and can't wait for others to try. Play at home!

All of these body care products I use consistently and some once or twice a day. They help keep my body exfoliated, smooth and hydrated and will help yours, too. This list includes my must-have lotions, oils, scrubs, brushes, and more!

My go-to every day items. I suffer from really dry skin and rosacea and these items have made my skin issues almost non-existent