Looking for some great black-owned cosmetics at your local Ulta? Look no more, this list features the best foundation, lip options, and eye make-up available by your favorite black-owned brands.

I don't know about you, but I have spent so much money on products that didn't even work. Here are my holy grail products that you have to try because they are worth the money!!

Hair products that saved my hair! Plus so many more amazing things!

Formerly in the beauty industry, currently a full-time beauty consumer. These are my go-to's for this spring Sephora savings event.

amazing smelling perfume + roll on oils w/ many different scents !

My hair growth/rejuvenation holy grails

Hey to all my natural makeup girlies!! ヾ( ˃ᴗ˂ )◞ 
If you're anything like me, you love a soft glam moment without spending hours in front of the mirror. I rarely do a full beat because I'm always on the go! This list is full of my holy grail beauty products for that effortless, natural glow. Think lightweight, easy-to-use, and perfect for everyday wear, whether you're heading to work, brunch, or just running errands. If you're into makeup that enhances your features (not hides them) and fits into a busy lifestyle, I think you’ll love these picks. Hope they make your routine a little easier and a lot cuter! ♡ˎˊ˗

This is my curly/wavy hair routine that makes my 2b/2c/3a hair look amazing 💕🩷

Scrub a dub dub! Here’s what I use to feel good whether it be at the beginning or end of the day. 🥰

I have always loved doing my makeup but when I turned 30 none of my previous products and routines were working the same on my skin anymore. Im a mom so I wont spend more than a few minutes on my makeup and everything has to be pretty easy and fool proof. I like a natural glowy enhanced milfy beauty final look, if you like that too check out my favorites here!

My personal rituals for calm, comfort, and feel-good moments – from robes to candles.

Finding good makeup that works with your skin can be a challenge. All of these products work well for me and I have a combination skin type (oily T-zone and normal everywhere else). They are all reasonably priced too! Side note: always do a small test patch of the products on your skin to make sure you don’t have a reaction to them! *This list contains affiliate links. I may earn a small commission if you purchase through them, but this is at no extra cost to you.

my favourite self tanners to give me a glow year round!

I've always loooved all things hair care / trying fun hair styles. This is a list of all of my hair care products as well as any hot tools / accessories I've been loving!

Bored with your usual nails? Check out this collection for some unconventional nail inspiration!

From fresh mornings to cozy nights, these are my go-to perfumes that always get compliments.

Perfumes that can be worn for any occasion. View a list of my collection and must have fragrances!!

Makeup for us “30-Something” year olds. It’s so hard to find the right makeup as your skin is changing — but I’m here to help! With my favorite makeup recommendations, I’ll lead you to the way to having a great makeup application and making you comfortable in your own skin in the process!

I’m a Gen Z business owner who likes an effective but quick skincare routine. These are all products that I use religiously that make my skin look and feel amazing!!

These are all products I've used and hated to love because they're so pricey. But I keep repurchasing because they're just too good and I can't find alternatives that come close.

Tried-and-true lotions, scrubs, and all the good stuff I use to keep my skin glowing and healthy, with fresh floral and warm vanilla scents I love.

Sensitive skin girlie approved makeup! (mainly Clean products from Sephora or Credo) If they are on this list they have not irritated my skin which is no small feat 🥹 I’m not “good” at makeup by any means so these are my easy everyday products I use that don’t take tik tok influencer level skill to apply ! 🤍🪽

This stuff lasts me a while and will not break the bank. My fav products include 1 ingredient at most because im noticing how petroleum pfas, additives, parabens, sls, etc are plaguing us all.

This is my exact drugstore makeup routine! I love how affordable they are and look soo good without the luxury price tag! They are amazing products that I love to use💖

I have very dry and eczema prone skin

All of my favorite beauty products and why I love them!

My personal favorite lip products as a brown girl. I've got some drugstore and high end recommendations.

In case you didn't know, I'm best known for my wet n wild reviews! Over the past 10 years I've made it my business to buy every single one of their products, then provide the most detailed reviews that you will get anywhere. I'm taking that experience and turning it into a best of list. They honestly do very little wrong but you will not be disappointed with these selections. They make an effort to keep their prices reasonable with insanely high quality.

From skincare, makeup, mindset and clothes this is a guide to how to be a clean girl on a budget. Whether you want to achieve a dewy and subtle makeup look or start making healthier habits, this list will guide you through the essentials.

The skincare routine that has completely cleared my skin.

Treat yourself (or a friend) to cult‑favorite beauty products without breaking the bank! From travel‑ready versions of best‑selling makeup staples to mini glow‑boosters and everyday essentials, this list rounds up the must‑try minis at Sephora all priced at $25 or less — perfect for trying new products, building your beauty routine, or creating a cute gift set.

These are my personal go to skincare picks that keep my routine simple but effective. These are products I actually use and recommend for keeping skin fresh, clear, and glowing. I also feel as though the things on my list are closer to a natural vibe and isn’t a list that’s too overpriced.

This list is for the people out there with dry and sensitive skin. I love these products and they work well with my skin. 💕

Elevated picks that feel like a treat, from beauty and accessories to home luxuries. All under $100, all worthy of gifting.

As a girl who loves to smell good, but doesn’t want all of the endocrine disrupting chemicals from most perfumes and fragrances, these are some of my trusted non toxic brands, and favorite scents from them!

Products that have quite literally saved my life! the beauty recs I’d save in a fire (okay, after my phone)

My makeup bag MVPs—the ones I can’t live without and always repurchase! These are the products that survive long days, late nights, and everything in between

Looking delicious is just as important as smelling it ;) Here are some of my favorite products to help you achieve the perfect makeup to help you complete your looke!

You know that post-holiday glow your skin has after travelling to a tropical destination? These bronzers are the best for giving you that healthy, lit-from-within, bronzed glow. Whether you like a cream or prefer a powder product, all of these options apply well, look natural on the skin and will help you achieve that beautifully sunkissed, vacay look. No plane ticket required!

K-beauty skincare are some of my favorite skincare products to use to leave me with glowing glass skin while maintaining a healthy skin barrier! These viral k-beauty products are worth the hype!

I love makeup and I especially love affordable makeup that gets the job done. I have tried a lot in all budgets and I love these products!

A list of skincare items that I swear by for keeping my skin healthy and glowing.

My routine for acne prone, oily, hyperpigmented skin! I spent years as a young teenager researching what each mineral, vitamin, and acid does to the skin and carefully chose the best routine for my skin. I even went as far as looking into pH levels and how to balance pH. This routine has dramatically cleared up my skin and is the same basic routine I've used for 5+ years!

I’m not a full face girlie but whatever the occasion I do like to glam myself up here and then so here are all my favourite products to use!

Everything I actually use on my face, morning and night. Built around the basics that genuinely work — great cleanser, solid SPF, exfoliant, and a few serums that make a real difference. I've included options at every price point, from affordable drugstore staples to the splurge-worthy products worth saving up for. Whether you're building your first routine or refining one that isn't working, start here.

Found so many amazing goodies all under $20 that would be perfect for the stocking stuffers for this holiday season. I’ve used these products and love them and the best thing is that everything is low tox and 100% approved by me✨

makeup that works with my oily skin (and also my fave non-skin related makeup)

My most used quick makeup products & Skincare Must-Haves

These are my absolute ride-or-die beauty staples — the products I reach for every single day and repurchase without hesitation. From glow-boosting skincare to hair saviors and makeup essentials that actually last, this list is filled with tried-and-true favorites that make me feel put together (even on chaotic days). If it’s on this list, it’s because it works. Period. 💅✨ Think: healthy skin, effortless hair, and that “I’ve got my life together” glow — even if it’s held together with dry shampoo and lip gloss.

Working in the beauty industry I've tried it all... these are the cream of the crop.

Save time and money and learn to do your own nails at home! This list will help you with all the best essentials to get started 🩷This list contains affiliate links. I may earn a small commission if you purchase through them—at no extra cost to you. #affiliate

As a scrunchy mom I sure do love me some essential oils!!! Make sure you dilute them when you use them! I have a lot of DIYS on my Tiktok using them!

I curated my favorite face masks that I have used over the years as my weekly routine to keep my skin feeling soft and hydrated. I hope you enjoy my list and find one that is suitable for your skin.

all my favorite makeup items that get used on the daily! curate a full face with this list and fill your makeup bag with stuff you’ll actually use.

These are the skincare and makeup essentials that are budget friendly, but aso good quality. With my busy life, I don't have time for the routines like I used to (nor the money). This is what I have found to be worth it!

Makeup anyone can use, all amazing products that i have personally tried!! I have sensitive skin and none of these products have caused issues.

From acne scars to the stars! With these skin care brands no big marketing is needed because it sells by the productivity and costumer loyalty. Ever since I discovered them and built my skin care routine my skin has improved immensely! I've been using La Roche-Posay skin care line & The Ordinary for years. Plus they are affordable high-end brands! Dermatologically tested skin care is perfect if you have sensitive skin and you don't want to play around when it comes to your face.

as a girlie who was hit with hormonal acne in my early 20s, i’ve tried sooo many routines and products and these are my tried and true 🤞🏼

Not just hype - these are the makeup products I actually use and love! If i had to start my collection from scratch this is exactly what I’d buy again. BEST MAKEUP FOR THE GLOWIEST FACE!

In my 30’s grey hairs in my front part/temples made themselves known. We were not friends. I covered them with highlight treatments and color for decades until in my mid-50’s it had evolved to every 3 week salon visit, I said enough. Actually embraced the grey/white hair, grew it out and never have been more liberated with my hair!! Saving big $$ is nice too :) If you are in the fence about going grey, hit me up! I’ll be your coach. There is so much beauty in not only releasing the bond of salon visits & cost BUT the emotional high of being fully authentic in embracing yourself and your own beauty! XoXo Cathy

My favorite makeup products that are a deal! I absolutely adore everything on this list! They all make wonderful gifts for yourself or the makeup enthusiasts in your life!

Tried and true favorites for long lasting makeup.

All of these products are ones that I have tried and loved since the first time using them! These never let me down not even one single time. My go to for every day flawless make up base

everything I use at home to make my chronically colored hair silky, shiny and soft ☁️

Professional MUA approved products I use on the daily!

I like to have a emergency kit in my school backpack so here’s everything you need!!!

My favorite Korean Beauty must haves by far this year! I love these products and I hope you will give them a try. I do have sensitive/combo skin. None of these have caused me acne if anything they have helped make my skin more clearer especially the cleanser!

I love a good makeup find for my sensitive combination skin! It has taken years to find quality products that don’t break out my skin and actually stay on all day. I’m putting a bunch of the ones that I love here!

These are some of my go to nail products I use to do my nails at home and help save money! 🏠 💅🏻

From skincare that actually works to makeup I never leave the house without, these are my holy grail beauty picks.

As a girl whose favorite compliment is “omg your skin is so soft!!” these are the products that leave my skin hydrated and glowing.

💖Hit products that won everyone! Everything you need to make your makeup last,fresh and trendy

My makeup routine leans natural and glowy — I go for hydrating, skin-like products that sit beautifully on dry skin. Everything I use is super easy to blend, never cakey, and perfect for soft glam or everyday makeup looks. If you love a dewy finish, fresh complexion, and makeup that enhances your skin instead of covering it, these are my all-time favorites. I’ve curated my top makeup picks that make me feel my best. Every product here is tried, tested, and (in my opinion) 100% worth adding to your collection. Simple, easy, and reliable — these are the products that keep me looking put together without overthinking it.

i've struggled with cystic and hormonal acne for almost half of my life. i've tried almost everything, even accutane. below is my current skincare routine that has improved my skin this past year! | always remember, acne does NOT define who you are(„• ֊ •„)!

this is my makeup bag exposed! everything you need as staples in your makeup bag from Foundation to Lip Liners to Mascaras! 💅✨ Trust me when i say — RUN!

Need extra help with deciding which hair care to use? In this list, you will find everyday hair care products that not only focus on making your daily style look amazing, but also focus on promoting healthy growth and maintenance. These have all been tried by me and have helped with my type 2A hair.

Incorporating these affordable yet luxurious products into your self-care routine not only elevates your bathing experience but also contributes to healthier skin. They provide an opportunity to step away from daily stressors and prioritize relaxation. Embrace the journey to smooth, relaxed, and fragrant skin with these recommendations, and enjoy the balance of luxury and affordability as you pamper yourself with every use!

If your skin feels tight,flaky and dull after cleansing,you are not alone. Harsh cleansers strip the skin barrier but the right cleanser can leave your skin soft, bouncy and glowing.This list features 15 top rated hydrating cleansers, I have personally used because I really struggled with skin hydration and barrier maintenance. These range from ultra-gentle to deeply nourishing,so you can find the perfect match for your skin's needs. Whether you are looking for a light refreshing gel,a creamy daily staple or barrier repair powerhouse, your hydration hero is here!!

My beauty favs! I have a small collection so what I use I stand by. I normally opt for a natural look but sometimes I dabble in some color. 😛 A mix of old favs and new go-tos.

My Daily Scents (Perfumes, etc)

whether you have color treated hair or all natural, its important to take care of it. these are some of my favorite products that keep my hair shiny, and they help it grow long and healthy without so much breakage.

If you’re looking to get returning clients, a crucial part of your service is the prep, here’s everything I’ve used to get 4+ weeks of retention!

As someone who bleached their hair for 3 years and has been on a journey for the past year to heal it, here are the best products to use. These products will helps to heal your broken, dead hair and give it a new life!

Everything I pack as the mom of a competition dancer

My go to skin products for a gal in her 30s, acne prone, sensitive skin with rosacea flare ups. These products have been life saving!!

Products I love that can be bought at the drugstore! Love when I find a product that is amazing but affordable!

I love press-on nails and sharing my favorite artists, styles and nail tools to use

Milky perfumes and body mist recommendations with body care to go with it. Sweetly creamy, fluffy, musky, and gourmand picks. Layer them together for the ultimate milky scent bubble 🥛🫧

Let’s be so for real for a second… I’ve tried so many perfumes & body sprays it’s insane at this point but these right here are my most complimented by men & women too!! Let’s get into it!!

These products are products I keep on repeat that have helped me keep my eczema in check while hydrating and preventing aging. I can’t say enough good things about them!

I have always been passionate about using clean products on my body! As a perfectionist I get the struggle to find the right product, here are some hair/face/body/teeth products I highly recommend!

Whether you want a light scent that lasts all day long or a heavier scent that leaves everyone around you in awe, I’ve got you covered!!

As a curly hair girly, I struggled for so long finding products to give my curls shine, moisture, anti-frizz, and definition. These products have helped me so much and I keep them in rotation so my hair doesn't become use them.

Beautiful & Affordable Makeup Finds💄💋🥰 this is for all my beauty queens on a budget‼️👍🏾

detailed healthy hair journey guide! almost everything is sulfate/silicone free and protein/moisture balanced ♡

Skin favs from a gal in her mid thirties whose skin tends to be on the drier side. I also have pretty sensitive skin and my face is very happy with all of these products!

If it makes my routine easier or my energy clearer...finding my finds & I’m sharing it with you here.

A handpicked collection of go-to favorites that keep your routine effortless and polished—think reliable complexion staples, seamless blends, and everyday glam that actually fits your life.

I'm what you might call a tattoo enthusiast and Portland is my hometown. I've been tattooed at most of these shops and many of the artists. These are my recommendations if you're looking for permanant adornment in Portland, Maine.

For the girls that don’t like spending an arm and leg for make-up I would definitely recommend these products as somebody who researches for hours before buying anything! These are my absolute favorite affordable makeup products!!

My makeup and skin care I use. Also my daughters favorites because she is way more into skin care than me 😂

Affordable beauty bits I love 🫶🏻

Here’s some recommendations I have as a curly girl with high porosity hair.

This list is packed with the stuff that’s made life smoother, cooler, and more organized for my teen. From skincare and tech to school must-haves and everyday essentials—these are the go-to items we keep coming back to. Whether you're a teen or shopping for one, this is your shortcut to the good stuff.